The Bognor Prom 10K road race first took place in May 1994. It was set up and organised by Bognor Hotham Rotary Club and has enabled runners to raise thousands of pounds for good causes. For the 2017 race, some members from Bognor Regis Tone Zone Runners joined the Hotham Rotary Club to help stage the race. In 2018, 2019 and 2022 the Bognor Prom 10K road race and Junior Fun Run were organised by the Bognor Regis Tone Zone Runners in conjunction with the Hotham Rotary Club.​